The brief of the project is to launch a movie campaign for a "new" movie Ferris Bueller's Day Off that had never come out to the public yet. The main target audiences are teenagers. The ad will be strategically placed on teen-oriented magazines such as Teen Vogue, NYLON, Seventeen, and also Details magazine for the young adult demographics.

Ferris Bueller's Day Off is a teen comedy about coming of age. Matthew Broiderick plays Ferris Bueller, a high school student who is a mastermind of skipping school. In this particular day, Ferris decides to skip school and asks his friend, Cameron (Alan Ruck) and his girlfriend, Sloane (Mia Sara) to join him to join him. Unfortunately, the dean of the school smells something fishy and hunts down Ferris to find out if he really is sick or not.